> Hi,
> We are interested to import memory cards from China.
> Our company wants in the short term to be focused on this type of products. Our objective is to become a recognized actor is this area until end of 2006.
> Our market
> Our 1st market is France. This market is very competitive; prices are often low compared to other European countries.
> Based on French experience, we will spread our activity to other French speaking countries (Belgium ...) and then Spain, Germany.
> Our target
> The first way we want to distribute is B2C: directly to the customer but with 'high value' services (support, help desk, doc. in French, local delivery, technical explanations, surveys...). The B2B business is a 2nd target and depends of the demands (studied one by one).
> There are 3 options of importation for us:
> a) "brand name" products (cf. Kingston, Sony, ...)
> b) "white name" products (we add our own brand name)
> c) your brand name, (might be unknown here).
> Because parallel importation is difficult in Europe, and because we do not want to depend from exclusive distributors, we want to focus on options b) and c).
> We believe that, on this type of products, customers are able to choose products more on technical information than on brand names. So we need to communicate on comparison datas and offer sufficient guaranties.
> The key success factors are quality and service level.
> Regarding service level and guaranty, we would like to communicate to our client that if the product is defective within X months (3-6-12), they can send it back to us for replacement. So they will have confidence because we are based in France?
> The way we could work together
> First we would like to order you representative pieces of your production (1 of each) to make some comparison and to be able to adapt our marketing (stickers, logo, etc.).
> Then we will order you a 1st stock to test the French market.
> After this 1st command we will reorder products based on past sales.
> Of course we will need to ask other manufacturers, so please communicate your best proposition to encourage us to retain your proposal.
> First questions (mandatory to go further)
> Products
> - can you send us info about technical characteristics of your memory cards? (speed, version, comparison test, etc.)
> - can you precise if it is known brand names, white brand name, your own brand name?
> Price list
> - Can you send us your best price list for memory cards? (for the 3 options: a, b, c)
> Others questions (nice to have, asap)
> Product
> - labelling: do you have English, French, German, Spanish document?
> - doc: do you have technical doc. in each package?
> - packaging: what is the packaging (plastic box?)
> Certificates
> - do you have European (CE) certificate?
>
> Price evolution
> - the market of memory cards is very active and the price evolution must be adapted. What is the proposal that you can do on that point (monthly revision...)?
> Incotherms
> - can you precise your price FOB (FOB international) and if possible CIP (airport - Paris - France)
> Exportation to Europe
> - have you ever exported in Europe (if yes, are you able to help us regarding Chinese customs, and also European customs)?
> - price: we need to prove that your prices are "in the Chinese market price range" to avoid "European anti-dumping taxes", do you have elements on that point?
> Chinese customs
> - Are Chinese tax for exportation included in your price?
> Guaranties & service
> - what level of guaranty do you propose (cf. replacement of defective material, 1 year constructor guaranty...)?
> - what level of service do you propose (cf. help desk ?)
> Thank you in advance for your reply and do not hesitate to ask for more details.
> If you have negative answers to any question, we will study how to help you on these points in order to sell your products in Europe (cf. custom, certification issue, ...)
> Kind regards,
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38122.[FR]
法国求购记忆卡(memory cards) 
